Blizzard / Blizzcon
Blizzard / Blizzcon
2008 – 2011
2008 to 2011
Implemented top entertainment
Negotiated TV deal with Direct TV
Tripled size of event
Merchandise Store – made efficiencies
One eSports stage to three
Streaming of one event to 4
Integrated HUB for DirectTV broadcast
Scheduled event for flow
More gameplay demos
More fan engagement
Added attendee give always
The Early Years — BlizzCon 2008
In 2007 De Tune partnered with Blizzard Entertainment to level-up their fan experience on a unique perineal event, BlizzCon.
Computer games, LAN parties, and online competition was nothing new. However, with the advent of professional players and sponsorships gaming evolved into eSports. Korea witnessed huge audiences wanting to see StarCraft EU all the while companies like Dreamhack and Turtle Entertainment were having successful events as well.
Our original mission was to transform a tradeshow styled convention into an entertainment atmosphere and introduce eSports to a broader audience.
For BlizzCon 2008 De Tune planned and executed the following items:
The Early Years — BlizzCon 2009 to 2011
After a successful BlizzCon 2008 and with eSports popularity on the rise, the strategy evolved from just a “community event” to a meaningful eSports event as well. The 2009 strategy change created growth in the event, but also a huge surge of interest in eSports.
Procuring and executing world-class entertainment with Ozzy Osborne and Tenacious D
Expanding the show size and adding new elements for entertainment value
Implementing a themed lighting design
Implementing an entire event sound design
Implementing a “content to anywhere” video distribution system
Implementing true sponsorship valuation and activation execution
Add six broadcast partners to the event
Create, Design, and Execute the Host Broadcasting System for continuity in brand id, messaging and production value. We wanted people to know this was a Blizzard product!! Quality production with solid content to back it up!