League of Legends

2012 – 2015

De Tune produced the entire live event and broadcast with overwhelming success

8 Million Viewers,1.1 Million Concurrent

13 Languages

3 Unilateral Broadcast Partners

10 Feature Packages

Opening Video Package

Opening and Awards Ceremony

Orchestra Opening

THE TL;DR:

 

The Challenge

After a successful 2012 Season 2 World Final, Riot Games proposed new challenges:

  • 2012 Level up the player experience
  • Create a Broadcast Studio in NA and EU
  • Create more engaging content for viewers
  • Train a fresh new (younger) broadcast team and make them “Rioters”
  • Create a brand focusing on new identity
  • Make production as efficiently and cost effective as possible

 

Course of Action

  • 2012 consulted with ESL to level-up production and develop long-term strategy
  • Moved from Centinela Studio, Santa Monica to MBS 2014…Olympic Studio, Santa Monica 2015
  • Built 2 new broadcast studios in Cologne and Berlin, Germany
  • Design new (global) brand identity and marketing strategies

 

Overall Response

  • 2015-on, many De Tune employees still acting as consulting members of LoL
  • Attendance, sold out Galen Center in 30 minutes

 

 

THE STORY

 

In the spring of 2012, after being invited to Las Vegas for the inaugural eSports production of Riot Games, it was Dustin Beck’s (head of Global eSports) vision to change the image of League of Legends as “the biggest game that no one knows about”.

 

Season 2 was already underway when De Tune assimilated into the Riot Games ecosystem. Our first two events where North American Regionals at PAX Prime Seattle, WA and the Season 2 World Finals at the Galen Center, USC.

 

The immediate directive was to make them resemble a real global sport and not a community event. The desire was to eventually compete directly against the NBA as a traditional sport and have the fun and excitement of a collegiate football rivalry.

 

LoL Season 2 World Championships

The Season 2 World Finals at the Galen Center (USC) were conceived based on our prior experiences of working on the Olympic Games in London and other various network sports television projects. It was a simple formula that could be duplicated at a high level and we know it works.

COMPOSE

  • Stage Design
  • Story Art / Design
  • Hospitality and Transportation Plan
  • Organizational Leadership
  • Renders + Pre-viz
  • Technology Plan
  • Venue Selection
  • Environmental Design
  • Show rundown & event schedule
  • Content and Story Design
  • On-air Graphics
  • Live Audience Graphics
  • Marketing Strategy

CONDUCT

  • Production Management
  • Directing / Producing
  • Process Management
  • Hospitality Management
  • Talent Management
  • Custom API programming
  • Audio Engineering
  • Software Engineering

PERFORM

  • Security
  • Observer Team
  • Line Production
  • Talent / Casters / Influencers
  • Broadcast / Streaming
  • Camera Operators
  • Realtime editing
  • Interstitial Content
  • Audio, Video, Lighting, Scenic
  • Follow-up Marketing